CEO Blog
A company must analyze its competitive advantage and relentlessly position itself in the market in order to sustain growth.
Posted on June 15, 2011
Jack Welch, former CEO of General Electric, now retired and still providing free management advice, was interviewed recently by Piers Morgan on CNN.
Jack has stayed busy since retiring and has turned his attention to training and education. At Sacred Heart University in Fairfield, Connecticut, Jack contributed to the development of the John Welch School of Business. He has also established the Jack Welch Management Institute.
During the CNN interview, Jack spoke about how a successful company must become intensely competitive in order to grow. The take-home message is that a company cannot just commercialize products in a healthy market. A company must analyze its competitive advantage and relentlessly position itself in the market in order to sustain growth.
The result is growth. Growing is what it's all about. And it's not just growth in sales. It is also growth in:
- Products
- People
- Quality Systems
- Responsiveness
So much of Jack's wisdom is grounded in obvious facts:
- Products must be competitive.
- No one person can carry a company. Talent must be developed. A manager must want their people to excel and grow.
- The pursuit for quality excellence must be built into every aspect of the business plan.
We have built OrthoHelix around the goal of aggressive growth each year. We know that in order to grow, we must have differentiated products. We must have talent that rivals the major orthopedic companies.
OrthoHelix is a team-based company that is outperforming the competition. We understand Jack Welch's advice and we practice it.
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